The Business

Free eBook: How to Direct Market Your Beef

Posted by hsotr on

How to Direct Market Your BeefFor those of you who want to sell beef, How to Direct Market Your Beef by Jan Holder is a must-read!

In a friendly, easy-to-understand manner, Holder explains the different aspects of direct marketing entrepreneurs will encounter, such as niches, pricing, distribution, advertising, public relations, and record keeping.  You’ll also find out how to have your beef properly cut, packaged, and labeled.

While this book applies to anyone direct marketing beef, Holder mainly focuses on rural producers taking on the challenge of selling to stores and restaurants.  Profiles of seven beef marketers (including her own family) are included for inspiration and ideas.

Much of Holder’s advice applies not only to meat, but to just about anything a Kansas country family might want to sell.  However, How to Direct Market Your Beef also explains those crucial details producers need to know to succeed in the grassfed industry.

Available for free download as a PDF.

Published by hsotr

Motivated by her experience growing up on a small farm near Wichita, Kansas, Michelle Lindsey started Homestead on the Range to supply Kansas country living enthusiasts with the innovative resources that they need to succeed and has now been keeping families informed and inspired for over five years. Michelle is the author of two country living books. She is also a serious student of history, specializing in Kansas, agriculture, and the American West. When not pursuing hobbies ranging from music to cooking to birdwatching, she can usually be found researching, writing, or living out the country dream.