Are you considering direct marketing grassfed meat and dairy products? Before you begin, perhaps you could benefit from a little food for thought on the subject. Try Farm Fresh: Direct Marketing Meats & Milk by Allan Nation.
You may or may not agree with all of the philosophies contained in Farm Fresh, but you are sure to be challenged to new levels of creativity. Nation starts by encouraging readers to honestly assess if direct marketing is the best option in their case. He then explores many of the topics and issues that direct marketers will have to address:
- Working within the law.
- Finding a niche.
- Preparing a business plan.
- Naming a product.
- Setting prices.
- Choosing venues.
- Spreading the word.
Also of interest are the examinations of marketing ideas such as “loading the wagon” and agritainment.
To illustrate the principles and inspire creative thinking, Nation has packed this book with case study after case study. Finally, there’s a unique but very effective summary chapter—“Lessons from a Locomotive,” using the analogy of a train to condense the main points of the book into memorable nuggets.
Farm Fresh is not a step-by-step instruction manual on direct marketing, but it probably wasn’t intended to be one. Instead, it is a resource to inspire you to create a personalized business that will cater to the needs of your customers in a one-of-a-kind way.
Are you ready to think outside of the box?
Homestead on the Range 